Background

Our client, a newly established urgent care clinic, was faced with the challenge of establishing an online presence rapidly. Our Client’s Urgent & Family Care clinic provides walk-in medical care for all your non-life-threatening illnesses and injuries. Clinic is located at Palatine, IL.

Urgent Care clinics in US respond to the public need for convenient access to unscheduled medical care. It was critical for the clinic owner to create online presence as quickly as possible to get noticed by a larger audience, reflecting its patient-centric approach and supporting its ambitious growth goals.

Challenge

The primary objective of this project was to create an impactful online presence for the clinic that addressed the urgency of launching in tandem with its opening, especially during the uncertainty of the COVID-19 pandemic. Additionally, the website needed to be optimized for local search to ensure visibility in a competitive healthcare market, while providing timely, patient-centered content to support community engagement.

1
Time Sensitivity

Website had to be developed promptly to coincide with the clinic's opening. Rapid online presence was required to quickly establish in the local community.

2
Navigating COVID-19 Uncertainties

Onset of the COVID-19 pandemic introduced uncertainties, this required Clinic to provide timely and accurate information to the community

3
Optimizing for Local Search & Competition

Achieve a prominent position in search engine results pages (SERPs) in a competitive healthcare market, optimize the website for search visibility

Our Approach

Our approach involved a swift, phased website development to meet the clinic's opening timeline, integrating dynamic COVID-19 content for timely updates. We focused on local SEO strategies and clear navigation to enhance search visibility and user engagement, ensuring the clinic's services were readily accessible to the community.

01

Project Planning and Goal Settings

  • Consultations with client to define project goals and scope
  • Timelines and milestones creation
02

Research and Analysis

We conducted market and keyword research, Identified industry trends and competitor strategies.

03

Design and Branding

  • Collaborated on design concepts aligned with the clinic's brand
  • Created wireframes and prototypes
04

Development and Implementation

  • Implemented responsive design using HTML5 and CSS3.
  • Set up website hosting, domain, and email. Integrated SEO best practices.
05

Content Scheduling, Publishing and Optimization

  • Uploading and formatting content provided by the client, including text, images, videos, and documents.
  • Optimized content for search engines and user experience
06

Deployment and Launch

  • Conducted thorough testing for functionality and compatibility.
  • Ensured ADA compliance for accessibility standards.
  • Deployed the website to the live server,

Time Sensitivity

Project team implemented an agile development approach, prioritizing essential features and collaborating closely with our client to meet tight deadlines.

  • Adopting an agile development methodology allowed the project to proceed in iterative cycles, with regular feedback and adjustments throughout the process.
  • By focusing on key functionalities such as online appointment booking, treatment information, and COVID-19 updates, the team ensured that the most impactful elements were developed and implemented first.
  • Clear and open communication channels were established between the software development company and the urgent care clinic’s team
  • Regular progress monitoring and tracking mechanisms were implemented to assess the project's status and identify any potential delays or bottlenecks.

Patient-centric focus on the website

One-click access to information about available treatments, coupled with clear and straightforward calls-to-action were implemented to facilitate a positive user experience

  • Streamlined Access to Treatment Information A well-organized and intuitive menu structure was implemented, allowing users to navigate directly to a dedicated "Services" or "Treatments" section.
  • simplified the user journey, enabling individuals to swiftly locate the information they needed without unnecessary clicks or complex navigation
  • Strategically placed and visually appealing call-to-action buttons were integrated across the website.
  • Mobile Responsiveness to ensuring that one-click access and clear CTAs were optimized for various devices
  • website seamlessly integrated a one-click appointment booking feature. Users could easily transition from learning about a specific treatment to scheduling an appointment with the clinic

Navigating COVID-19 Uncertainties

Urgent care clinic's website became a crucial resource for the community, providing timely and accurate information about COVID-19 and its impact on healthcare services.

  • Blog section of the website became a valuable platform for publishing timely and relevant content.
  • clinic used the blog to communicate any changes in services, operating hours, or safety protocols. This helped in keeping patients well-informed.
  • clinic published blogs outlining the process of virtual appointments, ensuring that patients were aware of alternative healthcare options.

Optimizing for Local Search and Competition

Given the clinic's location-specific focus, local SEO strategies were crucial.

  • Created and optimized Google My Business listing for the clinic.
  • A blog section provided valuable information to visitors but also helped in targeting long-tail keywords and establishing the clinic's authority in the healthcare niche.
  • An outreach strategy was employed to build backlinks from reputable and relevant healthcare websites,
  • Optimizing the website for user experience was a key element of SEO. This included fast loading times, easy navigation, and a user-friendly interface
  • Tools like Google Analytics and Google Search Console were used to monitor website traffic, user behavior, and keyword rankings. This allowed for continuous improvement based on data-driven insights.

The Results

Rapid Online Presence and Visibility

Swift development of a professional and informative website enabled the clinic to establish a rapid online presence. Increased awareness and patient acquisition during the critical initial phases of the clinic's operation

25% increase in online appointment requests

Boosted Appointment Requests with One-click appointment booking feature, showcasing the effectiveness of a user-friendly and streamlined process

Improved Search Engine Rankings

Website achieved first-page rankings for 70% of the target keywords within the first year of implementation

Engagement Metrics increased by 30%

COVID-19-related blog posts received higher engagement, with an average 30% increase in social media shares and comments.

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