Our client, a newly established urgent care clinic, was faced with the challenge of establishing an online presence rapidly. Our Client’s Urgent & Family Care clinic provides walk-in medical care for all your non-life-threatening illnesses and injuries. Clinic is located at Palatine, IL.
Urgent Care clinics in US respond to the public need for convenient access to unscheduled medical care. It was critical for the clinic owner to create online presence as quickly as possible to get noticed by a larger audience, reflecting its patient-centric approach and supporting its ambitious growth goals.
The primary objective of this project was to create an impactful online presence for the clinic that addressed the urgency of launching in tandem with its opening, especially during the uncertainty of the COVID-19 pandemic. Additionally, the website needed to be optimized for local search to ensure visibility in a competitive healthcare market, while providing timely, patient-centered content to support community engagement.
Website had to be developed promptly to coincide with the clinic's opening. Rapid online presence was required to quickly establish in the local community.
Onset of the COVID-19 pandemic introduced uncertainties, this required Clinic to provide timely and accurate information to the community
Achieve a prominent position in search engine results pages (SERPs) in a competitive healthcare market, optimize the website for search visibility
Our approach involved a swift, phased website development to meet the clinic's opening timeline, integrating dynamic COVID-19 content for timely updates. We focused on local SEO strategies and clear navigation to enhance search visibility and user engagement, ensuring the clinic's services were readily accessible to the community.
We conducted market and keyword research, Identified industry trends and competitor strategies.
Project team implemented an agile development approach, prioritizing essential features and collaborating closely with our client to meet tight deadlines.
One-click access to information about available treatments, coupled with clear and straightforward calls-to-action were implemented to facilitate a positive user experience
Urgent care clinic's website became a crucial resource for the community, providing timely and accurate information about COVID-19 and its impact on healthcare services.
Given the clinic's location-specific focus, local SEO strategies were crucial.
Swift development of a professional and informative website enabled the clinic to establish a rapid online presence. Increased awareness and patient acquisition during the critical initial phases of the clinic's operation
Boosted Appointment Requests with One-click appointment booking feature, showcasing the effectiveness of a user-friendly and streamlined process
Website achieved first-page rankings for 70% of the target keywords within the first year of implementation
COVID-19-related blog posts received higher engagement, with an average 30% increase in social media shares and comments.
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